I often hear this: “I want to be a makeup artist,” “Your job looks so fun,” “You must make so much money” or “It seems so easy.” While the world of makeup artistry might look glamorous from the outside, let me share what the realities of this career are.
THE REALITIES OF BEING A SELF-EMPLOYED MAKEUP ARTIST
In most cases, unless you are employed by a cosmetic company or a large organization, makeup artists are self-employed. This means that if you choose this career, you are responsible for finding your own clients, which is honestly the hardest part of the job. Without clients, we have no income.
Of course, on days with a big bridal party, it might seem like we are making a lot of money. But those busy days don’t happen every day and the income from one weekend has to cover the slower periods, too.
On top of that, as self-employed professionals, we are responsible for taxes (at least 20% needs to be put aside), restocking our kit (high-quality makeup products are not cheap), marketing (if no one knows we exist, we won’t get booked) and other costs associated with running a business.
Many clients don’t understand the financial part of being self-employed. Some might assume we are overcharging or expect discounts because they think makeup artistry is “easy money.” Others might compare us to hobbyists who charge less, not realizing the difference in skill, experience and professionalism.
Dealing with clients is not easy. What I dislike the most is poor communication, payment delays (can you imagine waiting for payments especially when bills are due?), ghosting or requests for free services or advice (even if it’s a quick tips or full makeovers, friends, family and even clients might expect freebies).
While being honest and great communication are ideal, some clients might lie or leave you hanging. By now, I already know when someone is lying, although I might pretend I don’t. We got to be smarter and act professional, right?
Let’s talk social media now. As an important tool for marketing our makeup business, it comes with its own challenges. You’d deal with negative comments or harsh criticism, however don’t let that discourage you. On the other hand, I agree that managing an online presence is a full-time job itself, especially in the early stages of your career.
This market is oversaturated these days, anyone who knows how to hold a brush calls themselves a makeup artist. To stand out, you need to rise above those who think they have mastered the craft just by watching a few tutorials. To become a professional makeup artist takes time, dedication and real-world experience. It’s not something you can learn in a day or even a week.
Being a makeup artist isn’t just mentally challenging, it’s physically demanding too. Expect long hours on your feet, short breaks and little time to eat, drink water or even use the restroom. Many artists complain of sore legs, backaches and fatigue.
In addition, as a self-employed professional, you are responsible for your own health insurance, which is another important expense.
While wedding season might be incredibly busy, the off-season can be slow. Budget and save money during the busy months to compensate for when work is less consistent.
If you live in the Phoenix area, take into consideration the hot months (May-August). As an Arizona-based makeup artist, one unique challenge I have is carrying my kit in extreme summer heat. The combination of high temperatures and heavy equipment can be exhausting. Stay hydrated and plan ahead.
Being a makeup artist is a rewarding career, however it is far from the glamorous job it might appear to be. It takes hard work, resilience and a passion for the craft.
And if you are an aspiring makeup artist, I hope this article gave you an honest insight into the life of a professional makeup artist and the dedication it requires.